PEMBERDAYAAN USAHA KECIL MENENGAH SEKTOR PANGAN MELALUI PENDIDIKAN HALAL DAN PENDAMPINGAN SERTIFIKASI PRODUK MAKANAN HALAL DI DESA KEDAWUNG KECAMATAN BANYUPUTIH KABUPATEN BATANG

Abstract

Responding to the need for halal product certification, this University-Community Partnership-Based Community Service (KUM) activity aims to (1) provide community understanding, especially MSME business actors related to the food sector regarding "halal food" which includes aspects of halalan thayiban and (2) provide training on the halal certification process for SME business actors in the food sector. Action Research method, this University-Community Partnership-Based Community Service (KUM) uses a Participatory Rural Appraisal (PRA) approach. In the PRA approach, community empowerment techniques are carried out in the planning, implementation, evaluation, and sustainability reporting stages. The results of the University-Community Partnership-Based Community Service activities in Kedawung Village, Banyuputih District, Batang Regency show that the "Halal Food" educational workshop can understand to the community that the business carried out must go through a process that is in accordance with the provisions of Islamic law. The training demonstrated that brand is very important which is intended to identify and distinguish between one product and service from another. In packaging, the appearance of a package must have an appeal that can be classified into two, namely visual appeal (aesthetic) and practical appeal (functional).

Keywords: participatory rural appraisal, halal, certificate, product,