Increasing Tourist Interest through the TBL Approach and Green Management Practices. Case Study: Umbul Sidomukti Bandungan, Semarang Regency.

Abstract

The point of this investigate is to discover out that the TBL (Triple Bottom Liner) approach and green management practices can attract tourist interest, one of which is in Umbul Sidomukti Bandungan, Ungaran District, Semarang Regency. The nature of the research in this study is qualitative, grateful that the researcher obtained a general overview of the TBL (Triple Bottom Liner) approach and green management practices. The data analysis techniques used are literature reviews, observations, interviews, and references to previous documentation via social media. The findings show that in this case tourists and employees prove that Umbul Sidomukti has implemented Green Management which is committed to environmental principles. The management continues to develop tourism potential by developing renewable resources and trying to minimize negative impacts on the existing environment so as to create tourism that creates a Green Management development strategy. Implementing green management in tourism requires the commitment of all parties, including tourism managers, the government and tourists. By implementing green management, we can create sustainable and environmentally friendly tourism which is expected to continue to increase interest in tourist visits.