Encouraging MSME Growth with Digital Platforms: Halal Competition and Innovation Strategy

Abstract

The rapid development of information and communication technology (ICT) has influenced the Micro, Small and Medium Enterprises (MSME) sector in a significant way. Digital platforms, including e-commerce, social media and mobile applications, give MSMEs wider access to global markets and simplify their business processes. This study examines the role of digital platforms in supporting the growth of MSMEs, focusing on two main concepts: halal competition and innovation. Halal competition, which is related to business practices in accordance with sharia principles, has become an important strategy in building consumer trust and loyalty in the global market. On the other hand, innovation in product development, processes and business models plays a vital role in leveraging digital technology and differentiating MSMEs from competitors. This research uses a qualitative method with a literature study approach to analyze the integration of halal competition and innovation in the digital strategy of MSMEs. The research results show that digital platforms play an important role in the growth of Micro, Small and Medium Enterprises (MSMEs) by providing access to global markets and simplifying business processes. Through e-commerce, Go-Jek, and cloud-based management solutions, MSMEs can increase operational efficiency and compete with large retailers. Halal certification is a vital strategy in expanding market share and building consumer trust. Digital innovation in marketing and management provides competitive advantages, encouraging MSMEs to adapt and optimize inclusive economic growth. Therefore, the use of digital technology is a crucial step for the sustainability and competitiveness of MSMEs.