The Influence of Halal Certification on Consumer Trust in Purchasing Mie Ayam Bang Mamat

Abstract

This study aims to analyze the effect of halal certification on consumer confidence in purchasing Bang Mamat Chicken Noodle in Rowolaku Village. Product halalness is a very important aspect for Muslims, because every individual must ensure that the food consumed is in accordance with Islamic law. In this context, halal certification serves as a guarantee that the product meets the established halal standards. The research method used is descriptive qualitative, with primary data collection through interviews with business owners and secondary data from various sources. The results showed that halal certification has a significant influence in increasing consumer confidence. Before certification, many consumers doubted the halalness of the product, which resulted in low purchase interest. However, after the halal certificate is obtained, consumers begin to feel more trusting and no longer question the halalness of the product, which has a positive impact on increasing purchase frequency, loyalty, and word of mouth recommendations. This study confirms that halal certification is not just a formality, but is key in building consumer trust and increasing sales of food products among Muslim consumers. The suggestion that can be conveyed in this study is that Bang Mamat Chicken Noodle producers should maintain product quality and transparency of the production process, it is expected to increase consumer confidence and expand the market share of halal products in Indonesia.