Islamic Economic Views on Monthly Promotion Analysis of Online Marketplace: Contracts and Marketing Strategies

Authors

  • Nur Imam Saifuloh STIE Mulia Pratama Bekasi
  • Moh. Abdur Rohman Wahid STAI Darussalam Lampung

Abstract

The purpose of this post is to examine contracts and marketing techniques related to monthly promotions on online marketplaces. It was discovered that the agreement between the seller and the buyer was flawless, utilizing a qualitative approach to gather data through a review of the literature. As a result, the transaction is regarded as legitimate. One of the tactics used by online marketplaces for product marketing is their monthly promotional campaigns, which help products sell quickly. There is no evidence in the body of material now in publication that Islam forbids this behavior.

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Published

2024-10-14

How to Cite

Imam Saifuloh, N., & Moh. Abdur Rohman Wahid. (2024). Islamic Economic Views on Monthly Promotion Analysis of Online Marketplace: Contracts and Marketing Strategies. International Conference on Islamic Economics (ICIE), 1(1), 53–63. Retrieved from https://proceeding.uingusdur.ac.id/index.php/icie/article/view/2536