Marketing Strategy For Business Development Alea Fashion Convection In Gejlig Village

Abstract

This research aims to disseminate and determine appropriate business marketing strategies so that Alea Fashion Convection can be used to expand its market share and increase sales. Alea Fashion is a women's clothing fashion industry in Gejlig village. To find out the right strategy to increase sales, researchers used a SWOT analysis on Alea Fashion. The method used is a case study. This type of research uses qualitative descriptive and observation, interviews, and literature studies as data collection methods. The results of this research obtained data that Alea Fashion's segmentation has consumers around Gejlig Village. Apart from that, Alea Fashion is also starting to develop target markets through online media so that the products offered can be known to many consumer groups. This business also faces several obstacles, such as limited stock and a production process that takes time. To overcome this obstacle, Alea Fashion can carry out better stock planning and increase the efficiency of the production process.