PRODUCTIVITY OF THE COMPANY IN THE BUSINESS OF TRADITIONAL MARKET TRANSLATORS THROUGH THE LITERATURE OF UMKM MAJALANGU VILLAGE

Abstract

The role played by society in the micro, small and medium-sized enterprises (MSMEs) sector has great significance in efforts to address poverty figures in Indonesia. Societies have a substantial contribution to their own economies, one of which is through trading activities. The study aims to explore the extent to which the Majalangu Village community plays a role in following the UMKM standards, using qualitative methods. This approach allows researchers to understand more deeply the natural conditions of the research object, that is, the economic activities of the community. In the village of Majalangu, located in Watukumpul, Pemalang district, some people are engaged in trade to earn livelihoods for their families. Not only that, the enthusiasm and dedication are also characteristic in their endeavours to attain the well-being of life.