Analysis of the influence of Eid al-Fitr on online buying and selling at Tumbas clothes shops

Abstract

The phenomenon of shopping before Eid al-Fitr is one of the economic events that Indonesia always faces. It usually occurs during the month of Ramadan until the Eid al-Fitr holiday. Therefore, a study was conducted that aims to find out how the influence of Eid al-Fitr on online buying and selling. This research uses quantitative research methods with observation and interview approaches, sampling techniques by looking at sales data in online applications. The results of this study are in the form of answers and data from sellers. This shows that Eid al-Fitr has a positive influence on online buying and selling activities, creating economic growth and community welfare