ANALYZING THE IMPACT OF ONLINE LENDING ON THE NEEDS AND CONSUMPTIVE LIFESTYLE OF GENERATION Z

Abstract

Online loans are digital financial services offered by companies or institutions that provide financial services in general called fintech, now often in the form of applications. Online loans make it easy for anyone, including Gen Z, to borrow money online without complicated requirements and without the need for face-to-face meetings. This service has a real impact on Gen Z's needs and consumptive lifestyle. All they need is an online loan application for instant disbursement. This application makes it easy for every generation Z to apply for money loans to meet their consumption and lifestyle needs. Debt repayment is relatively simple because it can be paid in installments with a certain interest rate, depending on the time period chosen. This study aims to analyze the impact of online loan applications that help meet the needs and lifestyles of Generation Z consumers. This research is a type of qualitative research that uses the literature research method, where the object of study is based on information from books as the main source. The results of this study show that online loans have an impact on the needs and lifestyle of Generation Z consumers.