The Level Analysis Of Online and Offline Marketing Strategies In Influencing In Purchasing Decisions

Abstract

This study aims to determine the combination of online and offline marketing strategies on consumer purchasing decisions. The use of online and offline marketing strategies has become a major focus for companies in their efforts to influence consumer purchasing decisions. In an increasingly digitally connected environment, companies are trying to utilize these two channels to reach a wider range of consumers and increase the market. This type of research is descriptive qualitative research, in the method of collecting data with literature, researchers use written sources such as books, scientific journals, articles, and other documents as a basis for obtaining information relevant to the research topic. the purpose of research on the topic of the problem raised today is to find out the combination of online and offline marketing strategies in the company. this research will benefit many people in order to gain knowledge of the best strategies based on existing theoretical studies