UMKM DEVELOPMENT STRATEGIES in THE DIGITAL ERA

Abstract

The development of digital-era MSMEs has become a significant trend in recent years. Digital MSMEs refer to the use of information and communication technology to improve the efficiency and competitiveness of MSMEs in the global market. This research aims to make MSME players able to operate social media features correctly, because the use of science and technology in business will increase productivity, facilitate communication in business, and help owner-management in making decisions using faster and more thorough. The research method used in this research is a qualitative research method in library research that uses documentary or library analysis as a data source in the form of books, journals, articles, and other documents. The results of this study are about effective strategies in the development of digital MSMEs including e-commerce implementation, social media optimization, website development, and digital development training so that this research provides the right strategy development to achieve growth and success in the digital era.