T THE ROLE OF SOCIAL BEHAVIOR OF HOUSEWIVES USING MOBILE BANK SERVICES IN KARANGANOM VILLAGE, BATANG DISTRICT

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Abstract

Abstract

The aim of this research is to determine the loan mechanism implemented by the Mobile Bank, the factors that housewives use Mobile Bank services and the impact of the behavior of housewives using Mobile Bank services in karanganomVillage, Kandeman District Batang Regency, Central Java. Social action is an action carried out by a person because the action has a subjective meaning for him which is directed towards other people. This research uses a qualitative method, namely where the type, source, collection technique and data analysis are carried out by being described in narrative form, so that the research results of the phenomena studied can be more realistic and concrete. The study in this research is housewives who use Mobile Bank services. The results of this research show that the relatively easy and fast loan mechanism makes some people prefer Mobile Banks compared to other types of loans even though they carry a fairly large interest risk.