THE INFLUENCE OF HALAL CERTIFICATION AND ISLAMIC BUSINESS ETHICS ON CONSUMER SATISFACTION (Case Study: Consumers of Pekalongan Mie Gacoan)

Abstract

Indonesia's conditions in the past 13 years have recorded economic development, where this growth is considered positive, this is supported by results where economic growth in Indonesia has been recorded as stable. In connection with this problem, the aim of this research is to determine the influence of halal certification and Islamic business ethics on consumer satisfaction, the influence of halal certification and Islamic business ethics on purchasing decisions, the influence of purchasing decisions on consumer satisfaction, as well as the influence of halal certification and Islamic business ethics through decisions. purchases on consumer satisfaction. This research is a type of quantitative research. The data collection method used was the questionnaire method with a sample of 30 respondents. The sampling technique uses the accidental sampling method. This research uses the path analysis method with the help of the SPSS version 26.0 software application. The results of this research show that halal certification has a positive effect on consumer satisfaction, Islamic business ethics partially has a negative and insignificant effect on consumer satisfaction with Mie Gacoan Pekalongan. Halal certification has a positive influence on purchasing decisions at Mie Gacoan