SUSTAINABLE DEVELOPMENT OF TOURISM DESTINATIONSCase Study: Dewa Dewi Beach, Batang Regency

Abstract

Culture and natural beauty have become valuable assets that attract domestic and international tourists to visit Indonesia, both to enjoy its natural beauty and to understand its cultural diversity. Tourism has now become a universal need and must be handled seriously and involve all relevant parties. Promotion needs to be done so that the potential and attractiveness of tourism is better known, encouraging potential tourists to visit and enjoy tourist attractions. One example is the Dewa Dewi Beach Tourism Object in Batang Regency, which is a favorite destination for the Batang community because of its strategic location and easy access. Therefore, there is a need for sustainable development that must be carried out to improve Dewa Dewi Beach in Batang Regency.