Impulsive Buying Tendency in Review of Understanding Zuhud in BTS ARMY Fandom in Bandar Lampung

Abstract

Impulsive buying is an irrational purchase accompanied by a deep emotional impulse in individuals which is reflected in product buying behavior. In fact, Islam teaches its followers not to overdo it in purchasing needs. Therefore, Islam recognizes the concept of zuhud which is an attitude of not depending on something worldly or material and property. Zuhud plays a role in fostering human spirituality in order to recognize God and keep away from excessive love for material things so that they forget what they need themselves. The purpose of this study was to determine the relationship between understanding zuhud and impulsive buying tendencies in the BTS ARMY Fandom in Bandar Lampung. This research uses quantitative methods with purposive sampling techniques involving 137 people. The data collection method uses 2 scales, impulsive buying tendency scale of 20 items (α = 0.905) and zuhud scale of 31 items (α = 937). The analysis technique used is product moment correlation with the help of SPSS 29.0 for windows software. The results showed that there is a significant negative relationship between understanding zuhud and impulsive buying tendencies with the coefficient r = -0.37 and p = 0.01 (p < 0.05) with an effective contribution of 22.3%, the rest is influenced by other variables not examined in this study.