INCREASING STUDENTS' READING INTEREST AS SEEN IN THE FACE OF THE PLANNING AND ORGANIZATION OF SCHOOL LITERACY MOVEMENT PROGRAMS

Abstrak

This study aims to describe the increase in students' reading interest in terms of the planning and organization of the School Literacy Movement program at MI Ma'arif Banjarsari Gombong. The urgency of this research stems from the low reading interest of students which requires a systematic strategy through planning and organizing literacy programs. The research method uses a qualitative descriptive approach with data collection techniques through interviews, observation, and documentation. The research subjects include students, teachers, literacy coordinators, and related parties involved in the school literacy program. Data analysis was carried out using the Miles & Huberman interactive model which includes data reduction, data presentation, and drawing conclusions. The results of the study indicate that the planning of the School Literacy Movement program in fostering reading interest is carried out through: (a) preparing directed literacy activities, (b) determining target targets and achievement goals, (c) optimizing school resources including teachers and supporting assets, and (d) creating a safe, comfortable, and enjoyable literacy environment. Meanwhile, the organization of the literacy program includes: human resource management, literacy support tools, collaboration with local governments and external parties, and the formation of parent associations as strategic partners. The conclusion of this study confirms that the success of increasing student reading interest depends not only on activity implementation but also on thorough planning and structured organization.