IMPLEMENTATION OF THE AIDA MODEL (ATTENTION, INTEREST, DESIRE, ACTION) IN INCREASING THE NUMBER OF STUDENTS AT MTs COKROAMINOTO LEBAKWANGI, BANJARNEGARA DISTRICT

Abstrak

One measure of the success of an educational institution is the increasing number of students. To increase the number of students, the institution must have good management in increasing its student population. This study aims to examine the implementation of the AIDA (Attention, Interest, Desire, Action) model in an effort to increase the number of students at MTs Cokroaminoto Lebakwangi, Banjarnegara Regency. The AIDA model is a marketing communication approach designed to attract attention, build interest, foster desire, and encourage action from potential consumers, in this case prospective students and parents. This study uses a qualitative approach with data collection techniques in the form of observation, interviews, and documentation. The results of the study indicate that the implementation of the AIDA model is able to increase the attractiveness of the madrasah through a systematic and targeted promotional strategy, thus impacting the increase in the number of students at Junior High School (MTs) Cokroaminoto.