• Muhammad Taqiyuddin Universitas Darussalam Gontor
  • Hamid Fahmy Zarkasyi Universitas Darussalam Gontor
  • M. Kholid Muslih Universitas Darussalam Gontor


Theosemiotic, Da'wa Message, Islamic Communication, Symbolic Interraction


Communicating the 'Islamic Moderate Education' - as example - could not get success unless the teacher - as communicant or da’i - understood student’ religious orientation. Especially, the nowadays mad’u who can ‘freely’ access the content in their social media, where the contents – in semiotics perspective – was fully infused and surrounded with signs: whether language or designed code. Human beings fully interact with their ‘sharing’ religious signs. As our nowadays well-known religious orientation (liberal, moderate, and extreme), we must to understand: what literacies (it means all text in his daily life) does the mad’u have. How the mad’u way of thinking? What the ‘alien’ sign must be fully explained to mad’u in order to understand the idea on the moderate way of Islam? This study is limited to prove the theosemiotic as a new approach in Islamic communication field of study. With the basic assumption that human communication was contained and influenced by their symbolic interaction, this theosemiotic was proposed as a theoretical proposition to analyze – inline with the popular verse: wa mā arsalnā min rasūlin illā bilisāni qawmihī… - the mad’u need about Islam in order to draw a strategic da’wa as well as designing the right message and right interpretation of Islam; especially concerning the idea on moderate muslim.


Adinugraha, Hendri Hermawan, Ismail Fahmi Arrauf Nasution, Faisal Faisal, Maraimbang Daulay, Ikhwanuddin Harahap, T Wildan, Muhamad Takhim, Agus Riyadi, and Agus Purwanto. 2021. “Halal Tourism in Indonesia: An Indonesian Council of Ulama National Sharia Board Fatwa Perspective.” The Journal of Asian Finance, Economics and Business 8 (3): 665–73.

Afnarius, Surya, Fajril Akbar, and Fitri Yuliani. 2020. “Developing Web-Based and Mobile-Based GIS for Places of Worship Information to Support Halal Tourism: A Case Study in Bukittinggi, Indonesia.” ISPRS International Journal of Geo-Information 9 (1): 52.

Ahamat, Haniff, and Nasarudin Abdul Rahman. 2018. “Halal Food, Market Access and Exception to Wto Law: New Aspects Learned from Indonesia-Chicken Products.” Asian J. WTO & Int’l Health L & Pol’y 13: 355.

Alhusain, Achmad Sani. 2021. “Bank Syariah Indonesia: Tantangan Dan Strategi Dalam Mendorong Perekonomian Nasional.” Info Singkat: Bidang Ekonomi Dan Kebijakan Publik 13 (3): 19–24.

Andriani, Dian Sri, Agus Joko Pitoyo, and Evita Hanie Pangaribowo. 2018. “Ketidaktercapaian Bonus Demografi: Pembelajaran Dari Sumatera Barat.” Populasi 26 (1): 1–15.

Ansori, Miswan. 2019. “Perkembangan Dan Dampak Financial Technology (Fintech) Terhadap Industri Keuangan Syariah Di Jawa Tengah.” Wahana Islamika: Jurnal Studi Keislaman 5 (1): 31–45.

Astuti, Dewi, and others. 2021. “Indonesia as the Best Halal Tourism Destination and Its Impacts to Muslim’s Travelers Visit.” European Journal of Theology and Philosophy 1 (3): 43–50.

Aulia, Firdaus. 2020. “Keteladanan Akhlak Nabi Ibrahim AS: Kajian Terhadap Ayat-Ayat Pesan Moral.” Tadabbur: Jurnal Peradaban Islam 2 (1): 170–89.

Chaplin, Chris. 2018. “Salafi Activism and the Promotion of a Modern Muslim Identity: Evolving Mediums of Da’wa amongst Yogyakartan University Students.” South East Asia Research.

“Data Pemeluk Agama Kemenag.” 2022. 2022.

Farhan, Fikri, and Bayu Sutikno. 2022. “The Acceptance of Halal Food Products Among Non-Muslim Consumers in Indonesia.” Journal of International Food & Agribusiness Marketing, 1–22.

Franklin, Nathan. 2017. “Islam in Indonesia: The Contest for Society, Ideas and Values.” Asian Studies Review.

Gardner, Vika, and Salman Hameed. 2018. “Creating Meaning through Science: ‘The Meaning of Life’ Video and Muslim Youth Culture in Australia.” Journal of Media and Religion 17 (2): 61–73.

Gent, Bill, and Abdullah Muhammad. 2019. “Memorising and Reciting a Text without Understanding Its Meaning: A Multi-Faceted Consideration of This Practice with Particular Reference to the Qur’an.” Religions 10 (7): 425.

Guardiano, Nicholas L. 2021. “Transcendentalist Encounters with a Universe of Signs.” The American Journal of Semiotics.

Hariyadi. 2014. “Finding Islam in Cinema: Islamic Films and the Identity of Indonesian Muslim Youths.” Al-Jami’ah.

Hew, Wai Weng. 2018. “THE ART OF DAKWAH: Social Media, Visual Persuasion and the Islamist Propagation of Felix Siauw.” Indonesia and the Malay World 46 (134): 61–79.

Howell, Julia D, Greg Fealy, and Sally White. 2008. “Modulations of Active Piety: Professors and Televangelists as Promoters of Indonesian’Sufisme’.” Expressing Islam: Religious Life and Politics in Indonesia.

Howell, Julia Day. 2017. “Contrasting Regimes of Sufi Prayer and Emotion Work in the Indonesian Islamic Revival.” In A Sociology of Prayer, 97–118. Routledge.

Indiyanto, Agus. 2013. Agama Di Indonesia Dalam Angka: Dinamika Demografis Berdasarkan Sensus Penduduk Tahun 2000 Dan 2010. Program Studi Agama dan Lintas Budaya.

Ismail, A Ilyas. 2019. “Globalization of Da’wa (Initiating a New Paradigm of Da’wa in Global Competition Era).” In 3rd Annual International Seminar and Conference on Global Issues (ISCoGI 2017), 122–25.

Katadata. 2021. “Data.” 2021.

Kayane, Yuka. 2020. “The Populism of Islamist Preachers in Indonesia’s 2019 Presidential Election.” The Muslim World 110 (4): 605–24.

Kerr, David A. 2000. “Islamic Da’wa and Christian Mission: Towards a Comparative Analysis.” International Review of Mission 89 (353): 150–71.

Latif, Yudi. 2019. “Nation-Building in the Era of Populism and the Muslim Intelligentsia: The Indonesian Experience.” In Cultures, Nationalism and Populism, 30–44. Routledge.

Lewis, Seth C, Andrea L Guzman, and Thomas R Schmidt. 2019. “Automation, Journalism, and Human--Machine Communication: Rethinking Roles and Relationships of Humans and Machines in News.” Digital Journalism 7 (4): 409–27.

Markus. 2014. “Demografi Agama Di Indonesia.” 2014.

Mohamed Nasir, Kamaludeen. 2018. “Hip-Hop Islam: Commodification, Cooptation and Confrontation in Southeast Asia.” Journal of Religious and Political Practice 4 (3): 374–89.

Muzakki, Akh. 2012. “Islamic Televangelism in Changing Indonesia: Transmission, Authority, and the Politics of Ideas.” In Global and Local Televangelism, 45–63. Springer.

Muzdalifa, Irma, Inayah Aulia Rahma, Bella Gita Novalia, and Haqiqi Rafsanjani. 2018. “Peran Fintech Dalam Meningkatkan Keuangan Inklusif Pada UMKM Di Indonesia (Pendekatan Keuangan Syariah).” Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah 3 (1).

Nilan, Pam. 2022. “A New Muslim Youth Culture.” In Routledge Handbook of Islam in the West, 435–47. Routledge.

Nisa, Eva F. 2018. “Creative and Lucrative Da?Wa: The Visual Culture of Instagram amongst Female Muslim Youth in Indonesia.” Asiascape: Digital Asia 5 (1–2): 68–99.

NU. 2013. “Jumlah Umat Islam Menurun.” 2013.

Nurani, Shinta, Luthfi Maulana, and Eni Purwati. 2022. “Living Qur’an as New Market Trends of Islamic Education in Indonesia.” Hayula: Indonesian Journal of Multidisciplinary Islamic Studies 6 (1): 1–18.

Pambayun, Ellys Lestari, Otong Surasman, and Sri Rosmalina Soedjono. n.d. “The Configuration of Da’wah in Indonesia on Technoreligion: A Communication Theory of Identity (CTI) Approach.” ESENSIA: Jurnal Ilmu-Ilmu Ushuluddin 22 (2): 245–61.

Pertiwi, Putri. 2018. “Pesan Dakwah Ustadz Adi Hidayat Dan Persepsi Mad’u Di Masjid Ad-Du’a Kelurahan Way Halim Kota Bandar Lampung.” UIN Raden Intan Lampung.

Prasetya, Arif Budi. 2018. “Islamic Religious Messages in Local Television Level.” In International Conference on Media and Communication Studies (ICOMACS 2018), 290–92.

Putri, Addin Kurnia, and Yuyun Sunesti. 2021. “Sharia Branding in Housing Context: A Study of Halal Lifestyle Representation.” Jurnal Sosiologi Walisongo 5 (1): 77–92.

Renie, Elsy, Thohir Luth, and Siti Hamidah. 2019. “The Maslahah Concept in the Islamic Finance Institutions.” JL Pol’y & Globalization 87: 117.

Rosowsky, Andrey. 2019. “Religious Verse and Song Contribute to Minority Language Maintenance.” Language Maintenance, Revival and Shift in the Sociology of Religion, 33.

Ryandi, Ryandi. 2013. “Antara Pluralisme Liberal DanToleransi Islam.” Kalimah: Jurnal Studi Agama Dan Pemikiran Islam 11 (2): 251–70.

Saefullah, Chatib, Tata Sukayat, and others. 2018. “Dakwah Di Media Sosial Pada Channel Youtube Akhyar TV.” Tabligh: Jurnal Komunikasi Dan Penyiaran Islam 3 (3): 258–74.

Santoso, Rahmania, and Bambang Dwi Prasetyo. 2021. “Islamic Branding Strategy Through Audience’s Reception.” Technium Soc. Sci. J. 23: 348.

Sauma, Moh Syahri. 2021. “Etika Dakwah Dan Profesionalisme Da’i (Studi Psikologi Komunikasi Pesan Dakwah Ustadz Abdul Somad Di Channel Youtube Ustadz Abdul Somad Official).” An-Nida’: Jurnal Komunikasi Dan Penyiaran Islam 9 (2): 24–45.

Shirazi, Faegheh. 2021. “Islamic Dress and the Muslim Fashion Industry: Halal Fashion.” In Brand Islam, 144–74. University of Texas Press.

Siregar, Saparuddin, and M Ridwan. 2022. “Proposed Model of Sharia Bank Share Ownership through Waqf Funds.” Italienisch 12 (1): 227–36.

Sudarsono, Heri, Jannahar Saddam Ash Shidiqie, and Yunice Karina Tumewang. 2021. “The Impact of Religiosity and Knowledge on the Intention of Young Muslim Generation toward Halal Tourism in Indonesia.” Tourism and Hospitality Management 27 (2): 255–72.

Sumarliah, Eli, Tieke Li, Bailin Wang, Fauziyah Fauziyah, and Indriya Indriya. 2022. “Blockchain-Empowered Halal Fashion Traceability System in Indonesia.” International Journal of Information Systems and Supply Chain Management (IJISSCM) 15 (2): 1–24.

Surya, Alan, and others. 2022. “PERUMUSAN ETIS HUMOR DAKWAH DALAM DESAIN PESAN DAKWAH.” INTELEKSIA-Jurnal Pengembangan Ilmu Dakwah 3 (2): 291–312.

Syaefuddin, Machfud. 2018. “Gerakan Dakwah Cinta Tanah Air Indonesia (Strategi Dan Metode Dakwah KH. Habib Luthfi Pekalongan).” Jurnal Ilmu Dakwah 37 (2): 215–46.

Vanany, Iwan, Jan Mei Soon, Anny Maryani, and Berto Mulia Wibawa. 2019. “Determinants of Halal-Food Consumption in Indonesia.” Journal of Islamic Marketing.

Wahidah, Evita Yuliatul. 2018. “Aplikasi Manajemen Qolbu Di Pondok Pesantren Daarut Tauhid Bandung.” PEDAGOGIK: Jurnal Pendidikan 5 (1): 82–99.

Weng, Hew Wai. 2018. “On-Offline Dakwah: Social Media and Islamic Preaching in Malaysia and Indonesia 1.” In Mediatized Religion in Asia, 89–104. Routledge.

Wibowo, Ari. 2020. “Komodifikasi Agama: Studi Analisis Terhadap Tampilan Agama Di Media Televisi.” Edugama: Jurnal Kependidikan Dan Sosial Keagamaan 6 (1): 56–74.

Wilkins, Stephen, Muhammad Mohsin Butt, Farshid Shams, and Andrea Pérez. 2019. “The Acceptance of Halal Food in Non-Muslim Countries: Effects of Religious Identity, National Identification, Consumer Ethnocentrism and Consumer Cosmopolitanism.” Journal of Islamic Marketing.

Wood, Wendy, and Carl A Kallgren. 1988. “Communicator Attributes and Persuasion: Recipients’ Access to Attitude-Relevant Information in Memory.” Personality and Social Psychology Bulletin 14 (1): 172–82.

Wood, Wendy, Carl A Kallgren, and Rebecca Mueller Preisler. 1985. “Access to Attitude-Relevant Information in Memory as a Determinant of Persuasion: The Role of Message Attributes.” Journal of Experimental Social Psychology 21 (1): 73–85.

Yuli, Sri Budi Cantika, and Edyta Wojtyla. 2020. “Challenges and Strategies in Developing Human Resources for the Halal Industry: Evidence from Indonesia.” Journal of Innovation in Business and Economics 4 (02): 77–86.

Zaki, Muhammad. 2021. “MAKNA HIJRAH PADA ANGGOTA GERAKAN# INDONESIATANPAPACARAN.” ORASI: Jurnal Dakwah Dan Komunikasi 12 (1): 23–40.

Zuqi. 2013. “Data PKUB Kemenang.” 2013.