STUDENT RECRUITMENT STRATEGY AT MADRASAH TSANAWIYAH NEGERI 2 KESESI PEKALONGAN

Abstract

This research aims to analyze the recruitment strategy for new students at Madrasah Tsanawiyah Negeri 2 Kesesi Pekalongan. This research is qualitative. The research was conducted at Madrasah Tsanawiyah Negeri 2 Kesesi Pekalongan with the research subjects being the principal, head of new student admissions, secretary and new student admissions committee, student guardians, students and the community. Data was collected using in-depth interview techniques, participant observation, and documentation. Data analysis was carried out using data reduction, data display, and conclusion drawing or verification. The results of the research show that the strategy for recruiting new students at Madrasah Tsanawiyah Negeri 2 Kesesi Pekalongan is implemented with five strategies, namely preparing online and offline banners, involving partners with other schools, forming a success team, mapping locations and determining targets, actualization and monitoring and evaluation.