Transforming the Halal Ecosystem through the Implementation of Green Fintech in Online Food Delivery Applications

Abstrak

The rapid growth of online food delivery services has encouraged innovation within the halal ecosystem, particularly through the adoption of green financial technology (green fintech). This study aims to examine how the integration of green fintech features such as eco-friendly payment options, carbon footprint tracking, and transparent halal supply chain information can transform the halal ecosystem in food delivery applications. The research employs a literature review and analysis of relevant implementation models. The findings indicate that green fintech enhances transaction efficiency, strengthens Muslim consumer trust, and promotes sustainable business practices in the food sector. Moreover, the integration reinforces halal tayyib principles by providing more accurate and accountable information. This study concludes that the implementation of green fintech holds significant potential to accelerate the transformation of the halal ecosystem toward sustainable and ethical digital practices.