Creating Brand Rights in Micro, Small, and Medium Enterprises (MSMEs) in the Creative Economic Development Sector: The Importance of Trademark Registration as Legal Protection

Abstrak

The creative industry is the main vehicle for creating a sustainable and inclusive economy. To be sustainable and inclusive we need to design strategies that encourage innovation, protect creative workers, and address digital concerns in society. Technology has played an important role in community empowerment so recognition of the exploitation of IPR (Intellectual Property Rights) is needed, especially those related to entrepreneurship. The focus of this research is to discuss industrial property rights (brand rights) in MSMEs so that they can protect business actors from trying to imitate or take over the business. The research method used is a field study with a qualitative descriptive approach. Data collection techniques were carried out through interviews with related parties as well as some information from books, scientific articles, journals, and government websites related to research. This research is expected to be a reference for entrepreneurs in developing their businesses.