Halal Fashion Industry in Indonesia: Opportunities and Challenges in the Digital Age

Abstrak

This study aims to describe the opportunities and challenges faced by the Indonesian halal fashion industry in the digital era. This research was conducted with literature research with a descriptive qualitative approach. Secondary data is obtained from various articles, journals, reports and authoritative websites relevant to this research. The results of this study found that the economic potential in the halal fashion industry sector in Indonesia is very large.  In addition, the support and role of the government, the ratification of Law Number 33 of 2014 concerning Halal Product Guarantees, the rise of Muslim fashion designers and Muslim fashion festivals, as well as a positive public response make this potential more likely to be developed.  In addition to having opportunities to develop, this industry also faces several challenges, including raw materials that are still imported, the need for adaptation to the technology needed in the production process, human resources that are not yet scientifically based and must be innovative, adaptation to digital marketing strategies, limited access to capital and must increase synergy between halal fashion producers, designers and raw material supplier industries.