The Urgency of Halal Certification in Creative Economy Development in Cirebon Regency

Abstract

The era of the industrial revolution as it is today is marked by the rapid development of creativity, innovation, and technology. The creative economy has great potential to develop, this is proven by its resilience amid crises such as the Covid-19 pandemic. After the passing of the Halal Product Guarantee Law (JPH), creative economy entrepreneurs face a new challenge, namely to have halal certification for each of their products. However, in the process, many creative economy entrepreneurs still have difficulty obtaining halal certification. This research was conducted to find out the obstacles that occurred during the process of applying for halal certification and to formulate policy priorities for overcoming these obstacles. The method used is Process Hierarchy
Analysis (AHP). The results of this study indicate that the priorities at the first level are Market and Marketing (P1), Human Resource (P2), and Institutions (P3). While at the second level, there are Halal Awareness (P1), Ease of Procedure (P2), and Creativity (P3).