The Effectiveness of Social Media in Improving School Branding

Abstract

Madrasah is still considered as a second choice by parents in sending their children to school. MI Salafiyah Kertijayan is a faith-based elementary school that utilizes social media such as whatsApp, Facebook and Youtube as one of the media in building the image of the school. This article aims to analyze the effectiveness of social media in building the image of the school. This research approach is qualitative descriptive with a case study type. The research location is in MI Salafiyah Kertijayan, Buaran District, Pekalongan Regency, Central Java. This school was chosen because it has experienced an increase in the acceptance of new learners.