The Influence of Brand Image and Business Location on Customer Loyalty at KSPPS Baitut Tamwil Tazakka Bojong

Abstract

Brand Image and Business Location are used as tools to assess customer loyalty. High Brand Image and Business Location can affect loyalty. Meanwhile, if the Brand Image and Business Location is low, it also affects loyalty. Therefore, to maintain the stability of the Brand Image and Business Location, it is necessary to pay attention to customer loyalty so that they continue to make transactions. The formulation of the problem in this study is to determine the effect of Brand Image on customer loyalty at KSPPS Baitut Tamwil Tazakka Bojong. To find out Business Location on customer loyalty. And to find out the Brand Image and Business Location on customer loyalty at KSPPS Baitut Tamwil Tazakka Bojong. The method used in this study is a quantitative method, data obtained by distributing questionnaires to customers. data analysis using multiple linear regression with the help of the SPSS program. The results of the study concluded that the results of the partial test showed that Brand Image had an effect on loyalty, while business location had no effect on loyalty. Based on the results of the F test that the independent variables, namely Brand Image and business location, have an effect on the dependent variable, namely loyalty.