ANALYSIS OF THE INFLUENCE OF INFLUENCER MARKETING AS MARKETING ON A BRAND EQUITY PRODUCT PURCHASE DECISION FOR GENERATION Z CONSUMERS IN PEKALONGAN. icie [Internet]. 12 November 2024 [dikutip 14 September 2026];1(1):1011-9. Tersedia pada: https://proceeding.uingusdur.ac.id/index.php/icie/article/view/1684