THE INFLUENCE OF ONLINE CUSTOMER REVIEWS ON THE PURCHASE DECISION OF ELLA SKINCARE PRODUCTS IN SEMARANG CITY. International Conference on Islamic Economics (ICIE), [S. l.], v. 1, n. 1, p. 121–129, 2024. Disponível em: https://proceeding.uingusdur.ac.id/index.php/icie/article/view/2541. Acesso em: 25 sep. 2026.