ANALYSIS OF THE INFLUENCE OF INFLUENCER MARKETING AS MARKETING ON A BRAND EQUITY PRODUCT PURCHASE DECISION FOR GENERATION Z CONSUMERS IN PEKALONGAN. International Conference on Islamic Economics (ICIE), [S. l.], v. 1, n. 1, p. 1011–1019, 2024. Disponível em: https://proceeding.uingusdur.ac.id/index.php/icie/article/view/1684. Acesso em: 25 sep. 2026.