Innovation Management for Corporate Sustainability: Lessons from PT Bridgestone Tire Indonesia

Abstrak

PT Bridgestone Tire Indonesia employs innovation management in order to achieve business sustainability, as discussed in this article. The study findings shown below were discovered using data triangulation and a qualitative technique. The management implements the kaizen principle, which guides the company's procedures and new product ideas. Furthermore, the 8-E (energy, ecology, efficiency, extension, economics, ease, empowerment, and emotion) demonstrates the company's commitment to continuous innovation while considering sustainability challenges (environment, economy, and social).