The Healthy Business Competition Strategy with Neighbors in Islamic Business Ethics in Bojongwetan

Islamic Business Ethics

Abstrak

A staple food trader is a person who sells basic necessities or basic necessities, short for nine staples, such as rice, sugar, cooking oil, wheat flour, and so on. They usually sell these items at retail to consumers to meet their daily needs. This study aims to explore healthy strategies in competition with neighbors from the perspective of Islamic business ethics. The research method used is qualitative. The data was collected through in-depth interviews with business actors who practice Islamic business principles. The results showed that a healthy strategy in competition with neighbors in business, based on Islamic ethical principles, includes tawhid, balance, free will, responsibility, truth. The implication of this research is that business practices based on Islamic values can help build better relationships between business people and neighbors and promote sustainable business continuity.