ANALYSIS OF THE INFLUENCE OF INFLUENCER MARKETING AS MARKETING ON A BRAND EQUITY PRODUCT PURCHASE DECISION FOR GENERATION Z CONSUMERS IN PEKALONGAN. icie [Internet]. 2024 Nov. 12 [cited 2026 Sep. 23];1(1):1011-9. Available from: https://proceeding.uingusdur.ac.id/index.php/icie/article/view/1684