The Effect of Corporate Image on Customer Loyalty at Sharia Bank

Abstract

Loyalty is an important thing that must be achieved by companies, especially those engaged in the service business. This loyalty can be achieved if customers get satisfaction from the services and products received. Another thing that can support loyalty is the company's image. Some of the phenomena that have occurred in recent years are embezzlement of funds. This embezzlement of funds was carried out by the bank employees themselves. Whether it's a bank  that operates in the region and nationally. Based on this, I researched the effect of corporate image on customer loyalty. Corporate image has 4 dimensions, namely personality, reputation, values and identity. This study used a sample of 100 respondents. Data analysis using SEMPLS. The results of this study are that corporate image influences customer loyalty in Islamic banks.