Analysis of Public Perceptions of Halal Certification at Mie Gacoan Pekalongan Branch

Abstract

Halal certification is essential in the food industry in Indonesia, especially among people who are predominantly Muslim. It was doubtful that Mie Gacoan's product was halal because there was no certification. The problem with Mie Gacoan's halal certification lies in the menu naming, which is considered inappropriate, such as devil's noodles and devil's noodles. This research aims to focus on the public's understanding and knowledge before and after halal certification for Mie Gacoan products because many perceptions emerged after the issue of the absence of halal certification. The method used in this research is qualitative with a qualitative descriptive research type. The data used are primary and secondary. Primary data is obtained through direct observation through interviews, while secondary data is obtained from books, articles, or other relevant reports. Data analysis was carried out after being combined into one. The research results show that the public's understanding of halal certification is excellent regarding a product, but its implementation still needs to be improved. The public's enthusiasm for Mie Gacoan products before and after halal certification remains the same. However, some consumers are still more careful when buying something. Some Mie Gacoan consumers even started buying after Mie Gacoan received certification.