PUBLIC TRUST IN SERVICE QUALITY AND TOURIST SATISFACTION

Abstract

service quality in kampung wisata purbayan in jogjakarta. This research employs an explanatory associative type to understand the relationships between the variables. The study population consists of  kampung wisata purbayan’s visitors in jogjakarta with a non-probability sampling technique through convenience sampling, involving 150 respondents. Primary data was obtained from questionnaires measuring service quality, trust, and Tourist satisfaction. Data was collected using closed-ended questionnaires with an interval scale of 1-5, ranging from Strongly Disagree (STS) to Strongly Agree (SS). Data analysis was performed using Partial Least Square (PLS) version 4.

The results of the study indicate that tourist satisfaction can be achieved through increased trust and service quality. The conclusions of this study support that: (1) service quality has a positive and significant effect on trust; (2) service quality has a positive and significant effect on tourist satisfaction; (3) trust has a positive and significant effect on tourist satisfaction.