Analysis of Pekalongan Students Consumptive Behavior on TikTok Application in Islamic Economic Perspective

Abstract

This study aims to analyze how student consumer behavior in the Pekalongan area uses the TikTok application, and to find out students in the Pekalongan area in consuming according to Islamic economics and to find out the impact of the TikTok application on consumer behavior and how to overcome it so that students in the Pekalongan area do not behave consumptively. This study uses a qualitative method, through interviews and questionnaires to 12 Pekalongan student informants. The results of this study indicate that students in the Pekalongan area stated that the TikTok application influences their consumer behavior. The TikTok application influences students' purchasing or consumption interests by promoting certain products and trends. TikTok offers free shipping benefits for every purchase of goods, this triggers TikTok users to always make purchases. In some cases, TikTok users may be encouraged to buy items recommended by influencers or included in certain trends that appear on the platform and encourage users to buy these products without considering their actual needs. TikTok also has an influence in psychological terms, such as FOMO (Fear Of Missing Out), where TikTok users feel pressured to buy goods or follow certain trends. So to overcome consumerism, self-awareness is needed to prioritize needs over wants and record finances to save expenses. This is in accordance with the provisions of Islam that it is forbidden to live excessively. Keep in mind that these facts may change over time depending on each individual.