SHARIA MARKETING STRATEGY IN HALAL FASHION RETAIL (STUDY ON NIBRA'S HOUSE SECANG, MAGELANG)

Abstract

Marketing is something that every company must do by using a promotion system. The main thing in marketing is to create a persuasive message that is effective to attract the attention of consumers but still based on Islamic sharia. Based on these facts, currently social media is not only used as a means of satisfying entertainment needs, but also as social media that has great opportunities to carry out business activities, following its success as a social network that is in demand by users. Nibra's House Secang is a Retail of Halal Fashion. Halal business is a form of demand from the market that targets the majority of the population in the Magelang area. The purpose of this study is to find out what promotional activities are carried out by Nibra's House Secang in social media accounts, find out what factors make the application chosen as an active promotional media. The results of this discussion show that Nibra's House Secang makes good use of digital media as a marketing strategy, judging from the marketing activities and fashion image criteria that are carried out very diverse and can also take advantage of various available features.